BIRTH

MMM...FRESH AIR. I love fresh air, way too expensive around here though. AC Bill is through the roof, and this hybrid looks ugly when I roll past my peers on major streets. I guess all streets in L.A. are major, unless you have a hybrid. Pardon me while I shut up my sub conscience.....Ahh there it is. I have a job to do and I'm supposed to explain why we have sold our soul to Google to explore the medium of public interest. Who are we? What is New Grub Street? Thanks to Wikipedia, I can eloquently describe the history of Grub Street as,"the early 1800s, Grub Street was the name of a street in London's impoverished Moorfields district. In the 1700s and 1800s, the street was famous for its concentration of mediocre, impoverished 'hack writers', aspiring poets, and low-end publishers and booksellers, who existed on the margins of the journalistic and literary scene. Grub Street's bohemian, impoverished literary scene was set amidst the poor neighbourhood's low-rent flophouses, brothels, and coffeehouses. According to Samuel Johnson's Dictionary the term was "originally the name of a street...much inhabited by writers of small histories, dictionaries, and temporary poems, whence any mean production is called grubstreet."
Source: http://en.wikipedia.org/wiki/Grub_Street

Grub Street pertained to all of the unacknowledged artists, writers, and thinkers of the 18th and 19th century, and many of these artists (ie. Sassoon) would come to be recognized later on for their dynamic and groundbreaking work. Many, on the other hand, would die along with their legacy in anonymity. In a modern sense, the mainstream dominates all consumer activity and cultural significance. One dude owns 20 cable networks, 30 magazines, and the Republican Party's hearts and minds. Originality has almost become alienated. Free thinking is hard to do when the big guy's production budget shits all over your mom n' pops arts n' crafts convention. I got my free mind and I got my business mind, so why is this inexpensive painting so fucking beautiful? Is Grub Street the information superhighway? Nope, way too much traffic, we take the scenic route bitches. Combining the maximalism of the internet and the underground art world, New Grub Street strives to provide a social networking device for all elements of the art world: painting, sculpting, photography, clothing, poetry, music, etc. In doing so, we will serve as third party representatives seeking to provide mainstream exposure to the most elite upcoming artists locally in Los Angeles and globally. We will work dilligently on the ground to explore and utilize all resources within Los Angeles to provide mass exposure and proliferation of New Grub Street artists and affiliates through relentless guerilla marketing and promotion. This is just the beginning of a mass movement of counter culture using the tool chest of the other side. Birth.